Sell complex technology.Grow strategic accounts.Build new business.

Around ten years in B2B technology sales, from new business acquisition to growing strategic enterprise accounts.

I guide enterprise opportunities from the first conversation through to the close, connecting customer needs, technical substance and commercial clarity.

Data centre & cloud
Networking
Security
Workplace
Managed services
SaaS & AI

View experience Get in touch

Results

Around 10 yearsB2B technology sales in Switzerland

~ CHF 5mEnterprise portfolio managed

~ 200%Target attainment, three years running

CHF 1.5mLargest multi-year contract value

+28%Portfolio growth over three years

95%Renewal rate

About

I connect customer insight, technology and entrepreneurial thinking.

My career began with a product and service concept of my own. One question has shaped my work ever since: How can a real customer problem become a solution that is technically sound and commercially convincing?

Over almost six years at Sunrise, I progressed from Enterprise Inside Sales Specialist to Senior Key Account Manager. Today, I sell complex end-to-end IT solutions at ITRIS. Alongside that I built my own SaaS product, Tendaro, and continue to run it.

Experience

A path through product, consulting and enterprise sales.

Selected roles and results that show how I win customers, grow relationships and bring complex opportunities to a close.

02/2026 · present

Reinach BL

ITRIS One AG

Strategic Enterprise Account Manager

Selling complex end-to-end IT solutions to Swiss business customers, with a focus on winning new business and developing strategic account portfolios.

Full-cycle sales · Data centre & cloud · Networking · Security

Guide opportunities from initial outreach and discovery through solution design and business case development to proposal and negotiation.
Bring together solution engineers, vendors, distributors and internal specialists to create technically and commercially sound solutions.
Focus areas: data centre & cloud, networking, security, workplace and managed services.

01/2026 · present

Remote

Tendaro · Tender & RFP Software

Founder | Product & Business Development

My own Swiss B2B SaaS platform for tender and bid management, built from the first idea through to a finished product.

B2B SaaS · AI workflows · Product strategy · Go-to-market

Own product strategy, positioning, roadmap and go-to-market.
Translate real customer problems into AI-assisted workflows and product requirements.
Lead customer discovery, pricing, business development and market validation.
Develop the product hands-on, from UX and workflows to AI-assisted capabilities.

04/2020 · 02/2026

Basel

Sunrise GmbH

Senior Key Account Manager · Enterprise

Previously Key Account Manager and Enterprise Inside Sales Specialist

Built and developed long-term enterprise customer relationships in the Swiss market, managing a portfolio of more than ten business customers.

~ 200% target attainment · CHF 1.5m TCV · 95% renewal

Managed a portfolio of around CHF 5 million and averaged approximately 200% target attainment for three consecutive years.
Closed a largest multi-year TCV of CHF 1.5 million, delivered 28% portfolio growth over three years and maintained a 95% renewal rate.
Won 15 self-acquired new customers across SD-WAN, LAN/WLAN, connectivity, collaboration, mobile, IoT and managed security.

03/2019 · 03/2020

Basel

Apple

Business Expert · Internship

Built a B2B customer portfolio in a demanding, highly service-oriented environment.

B2B new business · Consultative selling

Won business customers through proactive outreach and consultative selling.
Developed relationships through consistent follow-through and a precise understanding of customer needs.

06/2017 · 03/2019

Zurich

Codevelop

Product & Commercial Development

Developed an independent product and service concept that was taken over by Codevelop, before joining the company.

Product development · Full-cycle B2B acquisition

Won the first B2B customers through full-cycle sales.
Turned customer feedback directly into product and service improvements.

How I work

Clear on the goal. Thorough in understanding. Reliable in execution.

For me, good sales does not begin with a product list. It begins with the right questions.

Understand the business goal first

I clarify what needs to be achieved, who is involved in the decision and how success will ultimately be measured.

Make complexity decision-ready

I structure technical, commercial and organisational dependencies into a clear basis for decision-making.

Bring the right people together

I align customers, engineers, vendors and internal stakeholders around a shared next step.

Own the path to the outcome

I stay close to execution and develop ideas until they become a sound proposal, a better process or a usable product.

Independent SaaS product · Built in Basel

I saw a gap in the market and built Tendaro.

Tendaro is a Swiss SaaS platform for structured tender management. It analyses documents, surfaces requirements, risks and deadlines, and connects new questions with approved company knowledge.

Tendaro shows how I work: understand a problem precisely, develop the product logic, listen to users and improve the solution consistently.

Discover Tendaro

Profile

Executive MBA

University of Cumbria

2025 · expected March 2027

Education

Strategic Management · Applied Leadership · Sustainable Finance · Organisational Behaviour

Languages

German · English · Italian

Expertise

Enterprise Sales · New Business · Strategic Accounts · Solution Selling · Commercial Negotiation · Business Cases · SaaS Product Development

Contact

Let’s talk.

Are you looking for someone who understands enterprise business, structures technical complexity and moves new opportunities forward with substance? I would be glad to have an open conversation.

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